For this project, my aim is to create an animated commercial for a product called MagnoJack. The commercial will be simple, informative and hopefully enhance sales. The commercial will be a 20-40 seconds long sequence with animation, text, models and voice-over. There will be a royalty free soundtrack playing in the background and a voice-over that explains the product and its use whilst the animations is running. The voice-over manuscript will contain information from the MagnoJack webpage. Following I have provided information about the product.
MagnoJack is a "Sack Truck" specially designed for handling household appliances.
The simple but robust construction makes this the best trolley for handling big household Appliances that has ever been introduced to the market.
This is the tool that should have been invented when the first appliances were sold many years ago.
The Technology is patented in Japan, Europe, and the USA. Patent pending in Canada, Australia and in several Asian Countries” (www.magnojack.com)
Moodboard
Here is a moodboard that shows my main focuses for this commercial.
- Health
- Environment
- Savings
MagnoJack is a "Sack Truck" specially designed for handling household appliances.
The simple but robust construction makes this the best trolley for handling big household Appliances that has ever been introduced to the market.
This is the tool that should have been invented when the first appliances were sold many years ago.
The Technology is patented in Japan, Europe, and the USA. Patent pending in Canada, Australia and in several Asian Countries” (www.magnojack.com)
My next step now, is to write a manuscript for the voice over. Before I can start on that I have to do more reaserch on the industry and look at different examples of commercials that use the same method that I want to use.
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